Creative + Strategy Director 


Consulted with Netflix on a wide range of creative and strategic projects. These projects included exploring gaming culture, creating original partnership ideas for Netflix x Adobe and launching the Colin in Black and White series with our friends over at KIN.

Agency: Independent Practice

Strategy Director 


Launched the newest entrant into the cannabis space, Monogram by creating a memorable strategy to halo the brand vision created by Jay-Z and the co.

Agency: MATTE Projects

Strategy Director 


Developed a new digital guide for entrepreneurs of color for Mailchimp. As a collective team, we created the guide during a time when entrepreneurs of color and their businesses were being impacted the most by COVID. We unearthed insights from real entrepreneurs and small businesses that led to a original brand position, identity, photography and web design.

Agency: KIN

Strategy Director 


Established sleep as a secret superpower we can all access to fulfill our potential. Through our comms (TV, video, social) we highlighted Calm’s latest sleep series leveraging the power of Lebron’s voice and bringing in cultural forces like RZA from Wu-Tang to ensure we appealed to wider audiences beyond the wellness space.

Agency: The Spring Hill Company (ROBOT)

Strategy Director 


Partnered with Young Hero and Lobos 1707 to launch their new Tequila & Mezcal finished in PX Wine Barrels from Spain. The launch included the creation of the Lobos 1707 strategic brand platform “Legacy, Love, Lobos”, visual identity and an integrated go-to-market campaign.

Agency: Young Hero

Strategy Director 


Re-energized an iconic chip brand, providing strategic direction and cultural insight that imbued the term “Own Your Ridges” with new meaning for young people today. This brand strategy led to a new visual identity, brand campaign, and activations within key cultural spaces.

Agency: Independent Practice

Strategy Director 


Premiering at Tribeca Film Festival, we created a film series dedicated to reclaiming the 8:46 mins it took to take George Floyd’s life and used this time to tell powerful stories from the Black community. We worked with four directors to fund and produce original films that graced the stage at Tribeca.

Agency: SATURDAY MORNING

Creative & Cultural Director of Mother Poolside

Founded a new cultural research and content studio for Mother New York called Poolside. Poolside bridges the gap between culture and brand objectives. The offering focuses on uncovering culture — “the space in between people” through films, immersions, and workshops. Poolside has looked at youth, sport, and cannabis culture and created our own original works like our guide to navigating NYC and our quarterly event series Last Wednesdays.

Agency: Mother New York

Cultural Strategist

Introduced the idea of working with Lil Nas after the release of his 
“Old Town Road” single to the Wrangler team at Mothe. This led to a speedy collaboration and massive shift in Wranglers brand perception.

Agency: Mother New York

Cultural Strategist

Conducted cultural research on eSports fans and gaming culture, which led to the creation of New York’s first eSports team (NYXL) and esports organization (ANDBOX).

Agency: Mother New York

Strategy & Creative Lead

Established Snapbac as an innovative “Precovery” brand from the ground up. Created initial brand strategy and pop up shop concept, scouted location for the brand’s first pop up in NYC. Built relationships with influencers and led outreach and casting. Developed brand partnerships (Tone House, Well Well). Managed in-store programming and shot photography for the brand’s social media.

Agency: Mother New York

Creative Strategist

Led the creative strategy and activation for Headspace's first ever ad campaign, identifying real Headspace users and sports lifestyle influencers for the brand. Directed the creative for the digital/social extension for the campaign (behind the scenes videos) and recommended media channels/opportunities.

Agency: Mother New York

Creative Strategist

Helped shape the brand strategy for the global Converse “Made By You” campaign alongside the strategy director. Led the initial research of the Converse community and identified through photos how fans customize and see their sneakers as works of art. Assisted with recruiting Converse influencers and fans for our creative campaign.

Agency: Anomaly

Creative Strategist

Guided the development of the brand strategy uncovering our key cultural insight through ethnographic research that helped guide our creative work.

Agency: Mother New York

Creative Strategist

Helped launch the Nike’s Hyperfeel shoe, bringing to life the “nature amplified” campaign through a three day immersive experiential activation. I helped develop programming, a creative artist partnership with Odd Division and influencer partnerships.

Agency: Sub Rosa
Partners: Odd Division

Creative Strategist

Launched Calvin Klein Jeans campaign, shaped the creative strategy and developed the digital activations that were designed to embed the brand in youth culture.

Agency: Mother New York

Event Specialist

Help launch the Flyknit collective experience, leading a series of influencer runs and walk through of the product from the space located on Bowery.

Brand: Nike

Creative Strategist

Assisted with development of the creative strategy, programming and influencer recommendations.

Agency: Sub Rosa