Chris Buford is an award-winning strategist, cultural marketing leader, and entrepreneur with 15+ years shaping some of the world’s most influential brands across sport, culture, technology, and entertainment.

He currently serves as SVP, Head of Strategy at The SpringHill Company’s consultancy, Robot, where he has built and scaled a 45+ person division across Los Angeles and New York. In this role, Chris leads global brand strategy and cultural marketing initiatives for clients including Google Pixel, Nike, Fortnite, GAP, Verizon, and MLB—delivering campaigns that expand reach, shift perception, and drive measurable growth. He also oversees brand strategy and marketing across SpringHill’s owned IP, including UNINTERRUPTED, The Shop, Fam Jam, The Program (editorial), and Studio Docs.

Previously, Chris founded Foul Studios, a creative practice and brand dedicated to sports and culture. Through Foul, he has advised Fortune 100 brands, startups, and agencies on brand strategy, positioning, cultural insights, go-to-market approaches, and campaigns. Earlier in his career, he held senior strategy roles at Mother New York, Anomaly, and Sub Rosa, where he helped launch globally recognized campaigns for Converse, Nike, CK, and Headspace.

Widely recognized for bridging strategy and creativity, Chris has a proven track record of unlocking cultural relevance and shaping brand narratives that resonate deeply with audiences globally.

Outside of client work, Chris stays active through basketball, cycling, travel, photography, retro gaming, cacti collecting, and occasional DJ’ing—continuing to channel his creativity through personal projects.

Past work & clients include: Nike, Adidas, Converse, Google, Netflix, Disney, TikTok, GAP, Levi’s, Calvin Klein, Stella Artois, Wrangler, Target, PepsiCo, MLB, Mailchimp, P&G, Clorox (Kingsford, Burt’s Bees, Hidden Valley), Calm, Headspace, TEDTalks, Bloomberg, T-Mobile, Virgin Voyages, NYXL/ANDBOX (eSports/gaming), Monogram, Lobos 1707, Duracell, The SpringHill Company, Uninterrupted, Anomaly, Mother New York/LA, Mother Design, Sub Rosa, Cartwright, MATTE, Daughter Productions, Young Hero, COMBO, The88, Fred & Farid, Saturday Morning.

You can reach me at: chris.buford@gmail.com