Creative & Cultural Director of Mother Poolside
Founded a new cultural research and content studio for Mother New York called Poolside. Poolside bridges the gap between culture and brand objectives. The offering focuses on uncovering culture — “the space in between people” through films, immersions, and workshops. Poolside has looked at youth, sport, and cannabis culture and created our own original works like our guide to navigating NYC and our quarterly event series Last Wednesdays.
Agency: Mother New York